CHARLESTON, SC, January 14, 2026 — AlestaCare announces that Vanessa Charles, MBA, has joined the team as Director of Business Development and Client Operations, bringing experience in Charleston’s senior care community, her passion for elder care, and a deep commitment to supporting cognitive wellness for seniors.
Vanessa has served in Marketing and Community Relations roles in the home care sector, and her approach to partnership development goes beyond traditional business development. She’s known for creating genuine connections between families and the resources they desperately need.
“What drew me to AlestaCare was their commitment to doing memory care differently and employing care to focus on addressing individuals needs before they become challenges,” said Vanessa. “I’ve seen what happens when care is too task focused versus actually supporting cognitive wellness. AlestaCare’s evidence-based approach and focus on meaningful engagement—not just supervision—is what clients need to improve health, not just maintain it.”
That experience runs deep. Vanessa has been a driving force behind Alzheimer’s Association fundraising initiatives in the region, serving as a committee team member for the Walk to End Alzheimer’s and organizing community events that go beyond awareness to provide tangible support for affected families. Her earlier work as a hospice volunteer further shaped her understanding of what families need during the most challenging transitions.
She has a deep personal understanding of the challenges facing patients and their loved ones, which drives her dedication to ensuring every individual receives compassionate, person-centered care.
“Vanessa already knows the healthcare providers, community organizations, and support networks that matter in Charleston,” said Daniel Poch, Founder and CEO of AlestaCare. “She’s not coming in to build relationships from scratch; she’s bringing those relationships with her. That’s invaluable for families who need care quickly and healthcare partners who want to know their referrals are going to a team they can trust.”
Vanessa holds an MBA from Clark University, where she was inducted into the Beta Gamma Sigma International Honor Society, and brings additional experience in project management and stakeholder relations from her consulting background.
In her new role, Vanessa will focus on deepening AlestaCare’s partnerships with Charleston-area hospitals, physician practices, senior living communities, and healthcare professionals while ensuring operational excellence in client service delivery.
About AlestaCare
AlestaCare provides specialized in-home care services for seniors in Charleston, South Carolina, with a focus on cognitive wellness support. Our team delivers person-centered home care that prioritizes dignity, safety, and quality of life, with a curriculum overseen by experienced healthcare professionals to ensure the highest standards of care. For more information, visit https://alestacare.com/ or call (843) 800-2332.
Contact:
Daniel Poch
info@alestacare.com
(843) 800-2332