About Us

Our Story Begins with a Simple Prayer

Every night, my parents shared a quiet ritual: praying together for the grace to live and die at home. When my father’s cancer returned and my mother’s type 1 diabetes became harder to manage, that simple wish became our family’s greatest challenge.

Scattered across distances, my five siblings and I did our best. After my father’s death, my mother’s health declined until finally she succumbed after missing an insulin shot.

Since then, I realized what we were missing—a caregiver who could have noticed what we couldn’t, reminded my mother about her insulin, and lightened the overwhelming load on our family.

This wasn’t my first encounter with the complexities of aging. Years earlier, I watched my mother care for my grandmother as Alzheimer’s slowly stole her memories. I saw the toll it took—not just on my grandmother, but on my mother, who worried endlessly about what the future might hold.

These experiences shaped everything that followed.

From Personal Pain to Professional Purpose

For over 30 years, I’ve helped people improve their health through workplace well-being solutions. Most recently, I worked with a company focused on eldercare coordination, witnessing firsthand how the right support transforms not just individual lives, but entire families stretched thin by caregiving responsibilities.

AlestaCare is where my personal experience meets professional insight—a tribute to my parents’ prayers and a promise to Charleston families facing the same challenges we did.

Daniel Poch

Founder and CEO

What AlestaCare Means

The name Alesta has origins rooted in Greek and means “protector” or “defender.” We exist to safeguard what matters most: your loved one’s ability to live safely and comfortably, with special dedication to those navigating Alzheimer’s and dementia.

Our Mission

To protect the independence of people who cherish autonomy by providing exceptional, personalized care that honors their dignity, safety, and unique needs so that they can thrive to the best of their ability physically, emotionally, and cognitively.

Our Values

Independence with dignity

We honor your loved one's autonomy and personal choices while empowering our caregivers to preserve dignity in every interaction, ensuring you can trust in care that reflects heartfelt respect and individual freedom.

Excellence in every detail

From rigorous hiring and ongoing training to comprehensive support systems, we ensure families receive exceptional care that exceeds expectations while equipping caregivers with what they need to succeed.

Personalized, relationship-based care

We thoughtfully match families with caregivers based on individual needs, creating warm professional relationships that deliver deeply personalized, human-centered support.

Trusted family partnership

We provide families with open communication and dependable support throughout their care journey while treating caregivers as respected professional partners.

Building Something Better

We’re not just a regular home care company; we’re building something unique. With heart, humor, and hustle, we’re building a legacy of compassionate, innovative care that transforms how families experience aging and wellness.

Every family deserves to feel confident that their loved one is not just safe, but truly thriving. That’s the standard we hold ourselves to every single day.