AlestaCare is pleased to announce that April Poch has joined the leadership team as Head of Operations.
In this role, April will oversee the day-to-day operations that keep AlestaCare running smoothly for clients and caregivers across Charleston, Berkeley, and Dorchester Counties — from scheduling and compliance to caregiver support and the systems that hold it all together.
A Background Built on Coordination and Service
April’s background has two elements that are highly relevant to what we are doing at AlestaCare – coordinating projects and people and a hands-on approach to servant leadership. Most recently, she spent over three years at Newcomb & Boyd, LLP in Charleston, creating and operating the new position of Project Coordinator. In this role, she supported the company and engineering teams in multiple areas including managing internal project deliverables to representing the company in several market-facing capacities. This experience helped sharpen the kind of detail-oriented, multi-stakeholder coordination that AlestaCare operations demand daily.
Her past roles include Interim Principal and Advisory Board member at The Divine Redeemer Catholic School as well as Sr. Project Director roles at several marketing research firms. Additionally, April held marketing and sales roles at Ceridian and US Healthcare, where she was consistently among the top performers. Repeatedly, she has demonstrated a deep commitment to serve others and help them achieve their objectives.
Why It Matters for AlestaCare
“April’s background — coordinating complex projects, leading teams, and keeping people at the center of the work — is exactly what our clients and caregivers deserve as we grow,” said Dan Poch, Founder & CEO of AlestaCare.
“I am thrilled that April decided to join us. Since first meeting her almost 35 years ago, I have seen her daily commitment to excel in all that she does whether it was as a salesperson, as a parent raising our children and running our ‘family operations’, as an advisor to a local school, or in supporting a group of engineers. I know her strengths complement mine and will enable us to help AlestaCare best serve its clients.”
As Head of Operations, April will be a key point of continuity for AlestaCare’s caregivers, referral partners, and the families who trust AlestaCare to help their loved ones age with independence and dignity wherever they call home.
About AlestaCare
AlestaCare provides specialized in-home care services for seniors in Charleston, South Carolina, with a focus on cognitive wellness support. Our team delivers person-centered home care that prioritizes dignity, safety, and quality of life, with a curriculum overseen by experienced healthcare professionals to ensure the highest standards of care. For more information, visit https://alestacare.com/ or call (843) 800-2332.
Contact:
Daniel Poch
info@alestacare.com
(843) 800-2332

